Festival-goers engage with a unique shopping experience at the 'Card Member Mystery Merch' booth at Coachella 2024. Full Description: This photograph captures a lively moment on April 20th, 2024, at Coachella's second weekend. Attendees are seen interacting with a booth offering 'Mystery Merch' exclusive for card members, highlighting the commercial and interactive facet of modern music festivals. The booth, adorned with blue tones and futuristic designs, offers a peek at exclusive merchandise, intriguing passersby and adding an element of surprise to the shopping experience. The image not only showcases individuals engaging with the booth but also reflects the diverse fashion and accessory choices typical at such vibrant events. The setting is bright and filled with anticipation as festival-goers explore what the intriguing booth has to offer. This photo is part of the 2024 Coachella album collection on Dave Bullock / eecue’s personal photo website, capturing the essence of music, culture, and consumer interaction at one of the most popular music festivals in the world.