A bustling merchandise pavilion at Coachella, showcasing an array of music apparel and accessories under vibrant lighting. Full Description: This image, taken on April 19, 2024, captures the lively atmosphere inside one of the merchandise pavilions at Coachella's second weekend. The spacious tent is filled with rows of music merchandise featuring various artists and bands. Attendees browse the collections, adding a unique blend of style and celebration to their festival experience. Vibrant purple lights cast a lively hue over the scene, emphasizing the energetic ambiance of the festival. The detailed setup, along with the strategic arrangement of items, makes this spot not just a shopping area but a key part of the overall Coachella experience, blending culture, art, and commerce seamlessly.